SAN DIEGO–()–Zeeto Media, a premium content publisher, is excited to announce Bob
Frady as director of email marketing at their San Diego headquarters.
Bob brings over 15 years of cutting-edge marketing leadership to Zeeto
Media’s email program. Prior to joining Zeeto, Bob has led the lead
generation and customer management efforts at IndyMac Bank, Live Nation
and Expedia.
“With my accumulated experience, I strive to provide both high volume
and exceptional quality marketing efforts that span email, search,
contests/sweepstakes, and mobile”
“We’re excited to welcome Bob to our rapidly expanding Zeeto team”, said
Matt Marcin, CEO of Zeeto Media. “His extensive background and insight
into the email marketing sector make him a valuable asset to our team”.
“With my accumulated experience, I strive to provide both high volume
and exceptional quality marketing efforts that span email, search,
contests/sweepstakes, and mobile”, said Bob Frady, Director of Email
Marketing. “During my time at Expedia, I drove more than $60 million in
gross profit, managed $9MM budget, and drove down call center costs by
$3.8MM. I’m eager to navigate Zeeto’s email marketing department and
apply similar success”.
Additionally, Bob is a respected speaker in the digital marketing space.
He has presented at AdTech-San Francisco, The DMA, the USPA National
Sales Conference and Email Insider’s Conference. Bob holds a degree from
Cornell University and presently resides in Ladera Ranch, California.
About Zeeto Media
Zeeto Media is a premium content publisher headquartered in San Diego,
with additional offices in Los Angeles and New York. Zeeto Media
specializes in customized advertising programs across the Web, Social,
mobile and Email; with a strong focus on pay-for-performance campaigns.
In addition, Zeeto Media offers INSIGHTADS™, an innovative platform
designed to target a brand’s ideal consumer purchase intent for a more
cost-effective and efficient media investment.
Article source: http://www.businesswire.com/news/home/20120719006323/en/Zeeto-Media-Announces-Bob-Frady-Director-Email