REDWOOD CITY, Calif.–()–StrongMail, a leading provider of interactive marketing solutions for email
marketing and social
media, today announced that popular invitation-only private sales
retailer Joss Main has reported a year of success after standardizing
its email marketing on StrongMail. Joss Main, which launched just a
year ago, initially turned to StrongMail knowing that the key to their
success would be timely email delivery to millions of members. Only
StrongMail had a successful track record enabling flash-sale sites and
other high-volume senders maintain a very specific and consistent
delivery window.
“Every one of our members wants to find out what’s on www.jossandmain.com
at exactly 11am Eastern”
Launched by parent company Wayfair,
the second largest e-commerce retailer of home goods in the United States,
in January 2011, Joss Main has turned the art of moving premium home
furnishings inventory into a form of discovery and inspiration, all at
an alluring and time-limited discount of up to 70% off retail. One
critical element to achieving success at launch was finding an email
marketing solution that would allow them to reliably deliver millions of
sales event notifications during the same 10-minute window every day,
which is an effective tactic for boosting the success of flash
and daily deal sites.
Joss Main turned to StrongMail’s email marketing solution, which was
already being leveraged by Wayfair to create a sophisticated and
effective email marketing program at every stage of the customer
lifecycle. From automated messages for traditional emails like order and
ship confirmations to behaviorally triggered messages that deliver
relevant offers based on past purchases or click-stream analysis,
StrongMail had already proven its email marketing effectiveness with
Joss Main’s parent company.
StrongMail’s unparalleled scalability allowed Joss Main to easily add
StrongMail’s patented burst email delivery technology to Wayfair’s
existing StrongMail Message Studio solution. As a result, Joss Main
was able to get up-and-running quickly, which was essential to meeting
the site’s launch deadline. And, in the first year of operation,
StrongMail has enabled the company to consistently deliver personalized
messages to all of their members in the same ten-minute window each day.
“Every one of our members wants to find out what’s on www.jossandmain.com
at exactly 11am Eastern,” said Paul Toms, director of marketing at Joss
Main. “With limited inventory and limited time for these sales, any
delay in sending emails could cause some members to visit the sale after
inventories had been depleted, potentially affecting customer
satisfaction and retention. Using StrongMail to manage this program, we
have achieved our goals of timely daily delivery, and we have driven a
significant amount of revenue from our email marketing programs.”
“Joss Main’s success with StrongMail underscores the importance of an
email marketing solution’s ability to scale to meet increased demands
for performance and sophistication,” said Scott Ollivier, vice president
of products at StrongMail. “The time that an email arrives in a
consumer’s inbox can be just as important as the content it contains in
terms of driving engagement and conversions, which is one of the many
reasons that sophisticated high-volume senders are turning to
StrongMail.”
For more information or to view the case study, visit www.strongmail.com/JossAndMain.
About Wayfair
Formerly CSN Stores, Wayfair LLC is the parent company for Wayfair.com,
which offers a zillion things home – the largest catalog of home items
anywhere, crossing all styles and budgets, and covering 5,000 brands of
furniture, lighting, cookware and more. With this massive selection of
more than 4.5 million products, chances are good people can find just
the right items for their homes. Other sites under the Wayfair umbrella
include: AllModern.com, JossAndMain.com, Wayfair.co.uk, Wayfair.de and
Buyster.com.au.
About Joss Main
Joss Main is an exclusive, invitation-only private sales retailer of
designer home furnishings and decor. Each day at 11:00 a.m. EST, Joss
Main opens new events featuring top brands and the finest curators,
delivering unparalleled design inspiration and access for its members.
Launched in January 2011, Joss Main already ranks among the largest
flash sale sites for the home.
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow
their customer base through email marketing and social media. From the
world’s largest enterprises to the hottest daily deal sites, StrongMail
is helping smart marketers boost the performance of their programs with
cutting-edge lifecycle
email marketing capabilities and the ability to deliver millions of
highly personalized messages in minutes. Much more than a top-tier email
service provider (ESP), our products and services provide end-to-end
solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom
and T. Rowe Price. Learn more at www.strongmail.com,
or follow us online at www.twitter.com/StrongMail
or www.facebook.com/StrongMail.
To schedule a free demo, call (800) 971-0380 or contact us via the
following link: http://www.strongmail.com/company/contact-us/contact-us.
Article source: http://eon.businesswire.com/news/eon/20120222005579/en/Flash-Sale-site/daily-deals/email-marketing