Unless you’re selling direct from an email, you need readers to click through to a web page to complete a sale.
Include your web page link at least three times — after the offer in your first paragraph, somewhere in the middle message and again at the end.
It seems that 95 per cent of click-throughs come from the first two links, so put them early in your message.
This tip is one of several from “How to write email marketing messages that get clicks by Dean Rieck of ProCopyTips. http://www.procopytips.com/write-email
Thanks to ModWorkingWoman for tweeting this tip.