Email should work hand-in-hand with various digital messaging channels, and the efforts made on each one should complement initiatives on the other.
Here’s a simple structure for how to achieve integration:
Step A: Create your email campaign and define the message with your subject line.
It all starts with a well-made marketing email. One point to focus on especially is crafting a short and sharp subject line, at 50 characters or less; which should clearly state what your readers can expect from your email, what’s in it for them or what you want them to do as a result.
Step B: Translate your message to Social
If you have discovered that your subscribers are active on Twitter and Facebook, your task is then to convey the same message to this audience in a style that is appealing, according to the unique attributes of each platform.
By taking that message to the 140 character frame in Twitter, you can create more interest and clarify your call-to-action. Add a #hashtag and use a shortened URL to save on character count.
A Facebook post gives you the opportunity to entice fans even more by expanding your message to 150 characters. Remove the #hashtag you used in Twitter and add a compelling graphic.
Step C: Take your message mobile
Every email and social marketing message presents the chance to provide relevant motivators in a contextual setting to your mobile-oriented consumers.
However, it’s often difficult or too expensive for smaller brands to have their own mobile applications developed.
The cheaper route is to look for a suitable mobile marketing service that offers mobile site creation and hosting tools. Some of these services let you build as many mobile sites as you want, with editors that make it easy to upload videos, images – often rendered automatically to the appropriate size and weight per device type.
The key principle is to reduplicate your website experience to make it appropriate for the small screen, for readers who may be checking your emails on a smartphone and looking to check what’s on your domain for further information (in which case you will want to optimize your email for the mobile format, but more on that in part 3).
Article source: http://www.bizcommunity.com/Article/410/423/77368.html