SACRAMENTO, Calif.–()–StreamSend,
a leading email
marketing service provider and creator of the social marketing tool
suite StreamSend
Share, has commissioned a research report to help guide businesses
as they look to boost their return on investment by linking their email
marketing efforts to social media. The report, produced by The Relevancy
Group, is entitled “Driving the ROI of Email and Social Marketing:
Tactics to Improve Relevance and Results.”
“The Relevancy Group is widely
acknowledged for its expertise in email marketing trends and practices,
and we were gratified to see that their findings corroborate the
direction in which StreamSend is leading its clients.”
“As we educate our clients on the huge opportunities available to them
through building their lists and relationships with their customers by
leveraging the combined power of email and social marketing, we wanted
to step back, look at the industry and common practices as a whole, then
share that perspective with business marketers,” said Dan Forootan,
president of StreamSend Email Marketing. “The Relevancy Group is widely
acknowledged for its expertise in email marketing trends and practices,
and we were gratified to see that their findings corroborate the
direction in which StreamSend is leading its clients.”
Key findings include:
-
Marketers that use email in combination with social segmentation drive
six times the amount of revenue than those marketers that do not
connect social and email segmentation. -
Moreover, marketers that are able to leverage social and email data deliver
monthly marketing campaign profits that are seven times higher
than their unsophisticated peers. - Email continues to be used each day by 93% of consumers.
-
Mobile utilization of email and social is also on the rise, with as
many as 66% of consumers interacting with email on their mobile phones. -
Consumers continue to demand relevance and state that non-relevant or
too frequent email marketing messages will be deleted. -
Email continues to drive high return on investment (ROI), higher than
other direct marketing channels. -
Email is bringing in $40.56 for every dollar spent on it this year,
[Direct Marketing Association]. -
The majority of email marketers are not embracing segmentation
strategies to improve relevance and marketing results.
Click
here to download a free, full copy of the report from StreamSend and
see how successful business marketers are boosting their ROI by
embracing the Email-Social connection.
About StreamSend
StreamSend offers an easy-to-use, affordable and reliable email
marketing service designed to help businesses maximize the reach of
their marketing budget when sending an email
newsletter or using Social Media. StreamSend offers a number of
industry-leading standard pricing plans, private-label and affiliate
programs and hands-on personal client service. Started in 1998,
StreamSend is a leader in Email Marketing.
Article source: http://www.businesswire.com/news/home/20111129006054/en/StreamSend-Offers-Research-Report-%E2%80%9CDriving-ROI-Email