SalesNexus will host a free workshop webinar for sales and marketing pros focused on moving from basic email newsletters to strategic email marketing campaigns that qualify leads and drive sales.
Houston, TX (PRWEB) June 28, 2012
SalesNexus today announced the upcoming workshop, “From Email Newletters to Email Marketing that Drives Sales“, on Thursday, August 9th, at 3pm Eastern.
Email Marketing is difficult and foreign to most business people and even sales and marketing pros. Many businesses start with quarterly email newsletters but, find it difficult to identify tangible results from all of the effort.
However, developing email marketing strategies that produce sales results can be highly complex and overwhelming to most.
In this free web based workshop, SalesNexus will present a systematic process for clearly identifying the specific market segments a business targets and developing content that these audiences will look forward to receiving.
In addition, the workshop will focus on developing calls to action within email messages that pre-qualify sales leads for sales teams.
Finally, strategies for creating manageable editorial calendars that busy executives and sales pros can fit into their schedule will be reviewed.
“Too many businesses are stuck in the 20th century when it comes to email marketing!”, said Craig Klein, Founder and CEO of SalesNexus. “Email Newsletters are time consuming to create and manage and they don’t generate bottom line results. Sales teams need to nurture leads and close sales. Through years of helping customers leverage our customer relationship management and email marketing solution, we’ve developed a simple system to develop campaigns that turn leads into qualified sales opportunities sales teams can close.”
The live webinar/workshop will take place on Thursday, August 9th at 3pm Eastern / Noon Pacific.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9649122.htm