Donatos, a restaurant chain headquartered in ,Columbus Ohio, has teamed with Jerome High School in Dublin, Ohio, to launch a new marketing initiative.
The Dublin Villager reports that students gave marketing and advertising presentations to the company’s executives, including analysis, commercials and graphics. The students have been working for the past three months on the project, which is done in their spare time as an extracurricular activity.
Randy Boyce, a teacher at the school, said he wanted to give students a chance to gain real-world practice in marketing. He reached out to Donatos and collaborated with its spokesman, Tom Santor.
Students were able to visit the business’ headquarters to take part in a tour and taste several menu items, reports the newspaper. They were even given a crash course in marketing. Each team, comprised of eight students, worked together to research market trends, while creating and developing marketing strategies such as commercials and incentives for customers,says the Villager.
Donatos was founded in 1963 and opened first as a small pizzeria in Columbus. Today, it has close to 200 stores in five states. Donatos works closely with its local communities to develop fundraising programs, according to its website.////////
Article source: http://www.creativedepartment.com/news/marketing/food-chain-donatos-partners-dublin-area-school-marketing-program-222300