07/04/2012 (press release: OnlinePR) // Matthew Allingham
Email marketing software provider ekmResponse has urged its customers and other email marketers to always follow leads as soon as possible to prevent them from going cold.
Companies that employ email marketing solutions should follow all leads in good time, according to ekmResponse, in order to make the most of the many benefits they could provide the company with.
For instance, by catching leads and putting them to good use before they go cold, email marketers could potentially see an increase in conversion, which could benefit the business with an increased ROI. Companies that are not chasing leads as soon as they come in could be losing valuable opportunities for better targeted marketing to those customers that are definitely interested in their product.
The ekmResponse email marketing software is the ideal piece of kit for picking up on potential leads, as it can show users exactly who has viewed emails sent as part of a campaign.
Alasdair Baker, the Sales and Marketing manager of americansweets.co.uk, said: “The ability to identify hot leads using ekmResponse provides us with a powerful way of generating high conversion levels and ROI.
“Before using ekmResponse.com, we had no way of telling not only who opened our emails, but the contact details of those who did and even more importantly, of those who clicked on specific links to the items we were promoting on our website.”
This is the case for many companies that are not making the most of the email marketing software that is out there. Apart from identifying possible leads, ekmResponse’s software can help companies to stop their emails from being marked as spam, which is a huge pitfall for many email marketing campaigns.
It can also allow users to monitor and track multiple campaigns, and comes with many different customisable email templates to make things much easier when devising a campaign, as well as allowing users to design their own templates.
To find out more about ekmResponse’s email marketing software, visit www.ekmResponse.com today.
Established in September 2009, Blackburn-based ekmResponse is an online email marketing system that allows organisations to easily contact customers with newsletters, email marketing campaigns, e-zines and company updates. If you’re looking for an email marketing UK solution then get in touch with ekmResponse today.
For further information contact:
0844 858 8580
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