Perth, Western Australia (PRWEB) May 23, 2013

On Thursday 23th May, 2013, Pablo Rodriguez Pina, founder and director of the Perth (Western Australia) based software company, announced the company will be offering email marketing services.

The company, which is currently testing the services, will be offering local businesses email marketing services through which companies will be able to offer their products and services to potential customers.

The company, which will be using SugarCRM to execute email marketing campaigns will be offering customers the possibility of hosting their own SugarCRM instance hence helping business in progressing targets, to leads and leads to customers.

About Sugar CRM

Founded in April 2004, SugarCRM has become one of the highest growth CRM software publishers in the world. As of May 2012, the Cupertino, CA-based company has received approximately $80M in venture financing, and has amassed over 11M downloads, 1M users in over 80 countries, 170K paid subscriptions, 30K registered developers, 1K projects on SugarForge, 400 VARs on five continents and 100 products on the new SugarExchange

The company is showing traction in both customer acquisitions and business performance. Revenue growth maintained high double digit figures throughout 2011 and Q1 2012 began with triple digit growth. In addition to its business performance, SugarCRM’s brand and reputation are unique in the CRM industry. The company has built a passionate and loyal following of partners and customers.

In an industry of innovators or fast followers, SugarCRM is one of the few innovators. The company was born with the SaaS incarnation and has since pioneered commercial open source within the CRM software industry.

About Anahata Technologies Pty Ltd

Founded in 2010, Anahata Technologies Pty Ltd is a Western Australia privately owned perth software company specializing in the analysis, design, implementation and support of cost-effective, custom built software applications.

Anahata’s preferred delivery approach is an iterative, customer centric software development process where business analysts visit customer premises to gather requirements, outline the current business processes and design an improved flow. Once the system requirements are complete, a continuous integration development process allows customers to test the application regularly as it is being built. Upon implementation, customer’s staff is trained on site on the usage of the new system

Anahata offers its customers a 3 month warranty and support period where users can have unlimited phone or email consultation. Customers can access an online task and issue management system to log requests for enhancements (RFEs) or report any defects encountered during the testing or production stages. Anahata seeks to be the most customers centric of all perth software companies.

Anahata’s preferred technological choice is to deliver cross-platform solutions based on open standards and open source technology that ensure stability, compatibility, and security over a long application lifespan and reduces upfront and ongoing licensing fees.

Anahata is an Oracle Certified Partner and delivers custom software solutions based on Oracle Technology, such as Java, Java Enterprise Edition, MySQL or Oracle Database. The Perth software company is a also certified MYOB developer partner providing Custom Software solutions that can integrate seamlessly with any MYOB software package such as MYOB AccountRight desktop or MYOB AccountRight (cloud)

For more information about Anahata, visit http://www.anahata-it.com.au or type ‘Software Company’ in your favourite search engine.

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Article source: http://www.prweb.com/releases/software/company/prweb10754390.htm

Follow CommuniGator Limited:

Article source: http://www.sbwire.com/press-releases/communigator-offers-easy-to-use-and-productive-email-marketing-software-to-create-highly-effective-email-marketing-campaigns-255625.htm

In writing this e-book, I had one aim : To get you emailing effective HTML emails that will respect your readers and achieve your goal whether it’s marketing, connecting or marketing while connecting. – Dean Levitt, author

New York, New York (PRWEB) May 23, 2013

The Simple Guide to Email Marketing is a new e-book resource from Mad Mimi for first-time email marketers addressing fundamentals, while experienced email marketers will find inspiration and ideas to boost engagement as well. Its layout addresses topics from both ‘technical’ and ‘philosophical’ aspects and is rich with examples. Written in language that will make sense to all email marketers, Levitt said he had one goal while writing it: “To get you emailing effective HTML emails that will respect your readers and achieve your goal whether it’s marketing, connecting or marketing while connecting.“

Topics covered in the e-book include :

• Why email marketing matters – “More than one in five people worldwide use email.”
• List of free tools to make life easier when it comes to composing, photo editing, and color pickers.
• Tips for writing effective content readers will love – “Good writing matters.”
• How to engage readers and stay relevant – “What, as it pertains to your business, will give your readers something interesting to read?”
• How to create a readable layout in no time – “Keep it simple.”
• Standard design rules that look good in inboxes across all platforms – “Aim to keep everything uniform and easy to read with visible links.”
• Tips for creating the perfect banner for a newsletter – “Start with your logo or a picture of your brick and mortar storefront.”
• How to think like a designer to brand emails – “Banners are the first step to branding your email.”
• Techniques to optimize images for the inbox – “The smaller the file size, the quicker the image downloads.”
• How to write subject lines that will increase view rates – “Be honest; Be descriptive; Funny helps.”
• Email analytics and understanding what they mean – “Statistics are a way to affirm that the connection is being made [with your audience.]”
• Healthy list management techniques – “With lists, bigger is not better.”
• How to enjoy email marketing – “Simple means you’ll enjoy your emailing, do it more often, and both you and your readers will benefit.”

The e-book is a free download from the Mad Mimi site and is available for Nook and Kindle for $0.99. This is the first in a series of e-books that Mad Mimi will be publishing for their customers and any other prospective email marketers.

Every day, over 40 million attractive emails are sent, shared and tracked using Mad Mimi. Check out Mad Mimi’s gallery or Pinterest and see what other small businesses are doing with their email newsletters. In the meantime, keep in touch by following @MadMimi on Twitter, checking in on Facebook and keeping up with Mad Mimi news at http://blog.madmimi.com.

About Mad Mimi

Mad Mimi is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 businesses including, Air Canada, TimBuk2, and StumbleUpon. Mad Mimi is a privately held company and is headquartered in New York, NY.

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Article source: http://www.prweb.com/releases/madmimi/ebook/prweb10759074.htm

Background Facts

The Plaintiff sued Geelong Grammar School on the basis that inadequate education supplied by the school precluded her from acceptance to study law at Sydney University.

The Plaintiff put some emphasis on the school’s marketing material, which used adjectives such as “exceptional”, and submitted that the high fees charged by the prestigious school implied some level of excellence in their teaching.

The Law

The claim proceeded against the school in breach of contract and on the basis of misrepresentation and unconscionability.

As to the terms of the contract, the Administrative Tribunal noted at paragraph 159:

“The School contracted to provide its resources to Rose whilst she was a student. It did so.

The School did not contract to get Rose into Law at Sydney University. It did not contract to create a special curriculum for Rose, to place her in a gifted and talented program, to dedicate special resources to Rose over and above the high level of resources that it made available to its other students. The School did not contract to supply individual tuition. It is a school…By publicising a “Positive Education” curriculum the School was not contracting to have Rose achieve a particular set of results.”

With respect to allegations that the school acted unconscionably, or made misrepresentations, the Administrative Tribunal noted “the School published a brochure and it seems to be a feature of the private education market that schools do so…” Essentially the Court found that the brochure was mere puffery and did not amount to any representations which could be shown to have been breached.

The Tribunal did this make this comment:-

“One can imagine circumstances in which an educational institution acted unconscionably: young students at a disadvantage; powerful staff abusing their authority and the like. On the evidence, nothing of the kind happened here. Rose did not succeed in attaining high marks. The School provided support in a number of ways. The School staff had the qualifications to make judgments about how to teach students and at what levels to do so; it required students to do school work and to submit work for assessment; and to facilitate students’ learning it required students to attend classes with the relevant books and equipment…The School imposed some disciplinary measures such as internal detentions, but there is no evidence to the effect that these measures were excessive or that other students were not treated in the same way. There is no basis for the allegation of unconscionable conduct.”¹

The Court was troubled by a termination letter from the school which in the eyes of the Tribunal contains some incendiary language such as “I fear that we seem to be unable to assist (Rose)”, “what is needed for Rose to manage her life”, “critically concerned for her health and well being”, and other expressions. It was said that there was no doubt this would be distressing to a parent. However, it was said this was not a case in which the parents sued for nervous shock and the Tribunal noted that it was “expect that in future letters which express the School’s concern about a student will be drafted in a different tone”.

It was alleged that the school wrongfully terminated Rose’s enrolment however, the Tribunal said that this claim was not made out. The Court noting that:

“First, whilst there may have been an expectation that Rose would stay at the School, it was not a term of the contract that this would occur. Secondly, on the evidence the School did not wrongfully terminate the contract. A basic principle of contract law is that a contract may be determined by breach. If one party commits a serious breach of the contract, the other party may accept it as a repudiation of the contract and bring the contract to an end. Alternatively that party can elect not to bring the contract to an end”.

In any event, it was found that the contract was determined by agreement that the Plaintiff was simply unhappy at the school, and by mutual decision it was agreed that she need not return, and her enrolment would come to an end.

The Court ultimately noting that “Rose assumes that the School somehow guaranteed that she would gain admission to Law school immediately after Year 12, and there is no basis for that assumption”.

Implications

In the United Kingdom the courts have been happy to find a school owes a duty to an under performing student^2, however because of such imponderables such as outside influences, and individual learning aptitudes, the notion there is a general duty on schools has been rejected outright in US.

Obviously, this was an Administrative Tribunal decision and this rather silly claim was summarily dismissed. What is of interest of course is that there was no discussion by the Tribunal of there being any claim being brought. a superior Australian

2 Bedfordshire CC [1995] 2 AC 33 v San Francisco United Court will be prepared to entertain such a claim, perhaps if one is brought on better evidential grounds, or whether there will be the broad brush prohibition put in place as is presently the case in the United States.³

Article source: http://www.lexology.com/library/detail.aspx?g=c4874635-1307-4fb1-b3a8-da0c129a96ef

UHS advisor Dana Boice with students Devin Werner, Mirna Ayar and Pjeter Lulgjuraj received national recognition for the school store, The Chieftain Connection.

View and purchase photos

Article source: http://www.sourcenewspapers.com/articles/2013/05/23/news/doc519d9c85744af188269711.txt

It’s a widely known fact that the vast majority of us access our emails on a daily basis, which, for businesses, means the inbox is the new postbox.

New York, NY (PRWEB) May 23, 2013

Ajax Union, a Brooklyn-based SEO company, is currently introducing its new FAQ section focusing on email marketing. Found online at http://www.AjaxUnion.com, the FAQ section addresses the most common questions pertaining to email marketing and associated best practices.

“One of our most successful strategies here at Ajax Union, email marketing is a simple, yet incredibly successful method of online marketing. It’s a widely known fact that the vast majority of us access our emails on a daily basis, which, for businesses, means the inbox is the new postbox. Email blasts allow business owners to easily and effectively increase sales and consistently market their brand. Our newly added FAQ explains what email marketing is, how it functions, and how best to harness its potential for profit,” said Isaac Friedman, Email Spark Manager at Ajax Union.

An important form of direct marketing, email marketing is used to establish or continue communication with previous or current customers, respectively. Sound management of an email marketing campaign can result in better client retention, client acquisition, and an overall greater number of sales.

Ajax Union’s FAQ section covers the basics of this significant marketing strategy, as well some of its more nuanced features. Topics addressed include: the formation of email lists, CAN-SPAM (Controlling the Assault of Non-solicited Pornography and Marketing), and auto responders. The section also sheds light on the online marketing company’s Email Spark plan, and what it entails, including email frequency, metrics, and campaign reports.

A boutique marketing firm, Ajax Union aids small businesses in optimizing their presence online. With a wide variety of month-to-month plans including pay-per-click (PPC) advertising, PR and reputation management, onsite development, as well as social media management, the SEO company has a proven track record of helping different types of businesses grow.

For more information on Ajax Union, its Email Spark marketing plan, as well as its complimentary resources, visit the company’s website. A complimentary keyword tracking tool is available via the SEO agency’s homepage. A customer representative can be reached by calling 1-888-660-2486. The internet marketing company can be found on several social media platforms including Facebook and Twitter, and also maintains a marketing blog.

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Article source: http://www.prweb.com/releases/ajax-union-announces/email-spark-faq/prweb10762091.htm

“Users pretty much learn and perform several steps before getting to launch an email campaign in most email marketing platforms. We want new users to quickly test drive EkoBuzz”

New York, NY (PRWEB) May 23, 2013

EkoBuzz today announced the availability of two new features to their online email marketing solution.

The Easy Start Test Drive enables new users to test drive launching an email campaign without having to create a list or upload an email design. Once a new user signs up, the system automatically creates a draft email campaign with a sample test list containing the new user’s email address and a sample design. “Users pretty much learn and perform several steps before getting to launch an email campaign in most email marketing platforms,” says Alla Nadein, CTO, EkoBuzz.

“We want new users to quickly test drive EkoBuzz and decide if our solution really helps them with their email marketing needs.”

The Test Drive solution is an attempt to gain the confidence of new users who try out many email marketing platforms before really paying for one. “We believe that Test Drive will help us convert our trial users into loyal paying customers,” added Ms. Nadein.

Another feature that EkoBuzz announced was multi-user solution that will enable multiple users accounts for the same organization to share their designs, email lists and metrics. This will enable a marketing group of mid-size to large organizations that are geographically apart to easily collaborate and share their digital assets, email lists and metrics. “We offer the industry’s simplest email marketing solution and we believe the multi-user accounts will help attract mid size and large corporation customers to give a serious look at EkoBuzz,” says Alla Nadein.

Users can try out these new features by signing up for a trial account at EkoBuzz

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Article source: http://www.prweb.com/releases/2013/5/prweb10690119.htm

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Mad Mimi Publishes First E-book, The Simple Guide to Email Marketing

PRWEB.COM Newswire

New York, New York (PRWEB) May 23, 2013

The Simple Guide to Email Marketing is a new e-book resource from Mad Mimi for first-time email marketers addressing fundamentals, while experienced email marketers will find inspiration and ideas to boost engagement as well. Its layout addresses topics from both ‘technical’ and ‘philosophical’ aspects and is rich with examples. Written in language that will make sense to all email marketers, Levitt said he had one goal while writing it: “To get you emailing effective HTML emails that will respect your readers and achieve your goal whether it’s marketing, connecting or marketing while connecting.“

Topics covered in the e-book include :

• Why email marketing matters – “More than one in five people worldwide use email.”
• List of free tools to make life easier when it comes to composing, photo editing, and color pickers.
• Tips for writing effective content readers will love – “Good writing matters.”
• How to engage readers and stay relevant – “What, as it pertains to your business, will give your readers something interesting to read?”
• How to create a readable layout in no time – “Keep it simple.”
• Standard design rules that look good in inboxes across all platforms – “Aim to keep everything uniform and easy to read with visible links.”
• Tips for creating the perfect banner for a newsletter – “Start with your logo or a picture of your brick and mortar storefront.”
• How to think like a designer to brand emails – “Banners are the first step to branding your email.”
• Techniques to optimize images for the inbox – “The smaller the file size, the quicker the image downloads.”
• How to write subject lines that will increase view rates – “Be honest; Be descriptive; Funny helps.”
• Email analytics and understanding what they mean – “Statistics are a way to affirm that the connection is being made [with your audience.]”
• Healthy list management techniques – “With lists, bigger is not better.”
• How to enjoy email marketing – “Simple means you’ll enjoy your emailing, do it more often, and both you and your readers will benefit.”

The e-book is a free download from the Mad Mimi site and is available for Nook and Kindle for $0.99. This is the first in a series of e-books that Mad Mimi will be publishing for their customers and any other prospective email marketers.

Every day, over 40 million attractive emails are sent, shared and tracked using Mad Mimi. Check out Mad Mimi’s gallery or Pinterest and see what other small businesses are doing with their email newsletters. In the meantime, keep in touch by following @MadMimi on Twitter, checking in on Facebook and keeping up with Mad Mimi news at http://blog.madmimi.com.

About Mad Mimi

Mad Mimi is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 businesses including, Air Canada, TimBuk2, and StumbleUpon. Mad Mimi is a privately held company and is headquartered in New York, NY.

Read the full story at http://www.prweb.com/releases/madmimi/ebook/prweb10759074.htm

Article source: http://www.digitaljournal.com/pr/1264649

Eric Leininger is the executive director of the Kellogg School’s new CMO program.

Lewis Lazare
Reporter- Chicago Business Journal

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It’s called burnishing your image.

And Northwestern University’s Kellogg School of Management — already known for its strength in the training of business marketers — hopes to bolster that reputation with the launch this week of an executive development program designed, as the school’s marketing materials put it, “to train the next generation of chief marketing officers.”

Heavens knows the business world needs plenty more sharp CMO’s — if only to help boost the quality of much of the advertising that one sees everywhere in America nowadays.

Noted Kellogg Dean Sally Blount: “Kellogg is widely recognized as a world leader in marketing. We’re building on that heritage with this dynamic new program that will explore the CMO’s critical role in driving growth and championing a customer-focused perspective.”

A total of 21 executives singled out by their respective corporations as likely candidates for chief marketing officer jobs are convened now on the Northwestern campus for the first phase of the program, which Kellogg anticipates will become an annual event.

Kellogg would not divulge the list of companies and executives participating, but a Kellogg spokesman said the list was compiled to ensure that it would include no two companies that directly compete with each other.

After two days of seminars, the executives will return to their companies and carry out projects in conjunction with an appointed mentor from Kellogg. In late July, the CMO program participants will return to the Northwestern/Kellogg campus for another two days to assess how they handled their projects and wrap up the program for this year.

The Kellogg CMO program’s academic director is Gregory Carpenter, a professor of marketing strategy, and Eric Leininger, a clinical associate professor of marketing, is the CMO program’s executive director. Senior Kellogg faculty, including legendary marketing professor Phil Kotler, will be part of the faculty for the program.

Article source: http://www.bizjournals.com/chicago/news/2013/05/22/kellogg-school-debuts-new-cmo-program.html

By the time they reached California, Leif Burgess, Frank Gomes and Calvin Ellis were already among the best virtual restaurateurs in America.

And within two minutes of the start of the 2013 DECA competition in April, the students from Plymouth North High School were well on their way to earning bragging rights as best in the world.

While their competitors were still working out where to site their virtual restaurants and what to put on the menus, the three seniors from the Plymouth North marketing program had already selected and leased their site, picked a menu, set prices, created an advertising campaign, hired staff and opened for business.

Over the course of 30 minutes (two virtual years of business), the “Vicious and Delicious Team” grossed more than $2.5 million in sales, besting the nearest competition by more than $50,000. They don’t get to keep any of the money, but they may have earned tickets to a New England Patriots game. The experience won’t hurt when they move on after graduation either.

“To see them work as a team was an amazing accomplishment,” Barry Cowgill, one of two Plymouth North marketing instructors, said. “If they ever get in the hospitality or restaurant field, they’ll be all set.”

Burgess, Gomes and Ellis were among 14 Plymouth North students who recently participated in the 2013 DECA International Career Development Conference.

Their first-place finish in the competition featuring thousands of students from 15 countries is not unprecedented. But Plymouth North students have achieved this just a few times since the 1960s.

This year marked a new high for students in North’s DECA program. Of the 140 marketing students in the club, 118 participated in the district competition in January. Fifty of those students moved on to the state competition.

Students who finished in the top three in either the district or state competitions qualified for the international competition in late April in Anaheim, Calif.

This year, 14 Plymouth North students traveled to the international competition.

In addition to Burgess, Gomes and Ellis, they are as follows.

Senior Anna Colbert and Vicky Gilmore participated together in the hospitality team decision-making event. The team took first place in the category in the state competition.

Sophomores Ryan Boudrea and Sarah Liskov participated in the same category.

Junior Mathew Moore participated individually in the market management series, taking on the role of marketing director for an advertising campaign. Moore earned his trip to California by finishing first at the district and state level of the competition.

Junior Nicole Varrasso and seniors Catherine Achille and Kiley Schranze participated in the fashion merchandizing promotional competition.

Sophomores Will DiGravio, Ben Pieroni and Shawn Westcott participated in the entrepreneurship innovation category with their design for an innovative television provider they called MyFi.

The completely Internet based service cut costs for subscribers by allowing customers to pay only for the television channels they want. The team finished in the Top 10 at the international competition.

The conference was held April 23-27 at the Orange County Convention Center in Anaheim. In addition to the competition, students were able to visit Disneyland during the trip. Cowgill and fellow marketing teacher Kathy Schramm traveled with the students as advisors.

Tracy Motors, the Cadillac and Chevrolet dealership on Samoset Street, recently honored the students who qualified for the international competition. Sales Manager Joe Wilkerson treated the 14 students and their advisors to a pizza party at the school.

Burgess, Ellis and Gomes hope there might be one more surprise waiting for them in the months to come. At the state competition, New England Patriots President Jonathan Kraft promised football tickets to any DECA students who took a first place prize in California.

The “Vicious and Delicious” Team is heading off in different directions after graduation, but Burgess, Ellis and Gomes said they would be happy to get together again some Sunday next fall in Foxborough.

Article source: http://www.wickedlocal.com/plymouth/news/schools/x1570561719/Plymouth-North-High-School-marketing-team-takes-first-place-at-International-DECA-competition