INDIANAPOLIS, Feb 21, 2012 (BUSINESS WIRE) –
Forrester Research Inc. Vice President and Principal Analyst Shar
VanBoskirk will join ExactTarget for a live webcast at 1 p.m. Feb. 23 to
share exclusive research and insight on how top brands are using
interactive marketing as a competitive differentiator.
Sponsored by ExactTarget, the webcast will feature data from the new
“Forrester Wave(TM): Email Marketing Vendors, Q1 2012″ (January 2012)
report and offer exclusive insights into how marketers are combating
digital disruption with personalized cross-channel interactive marketing
campaigns on email, Twitter, Facebook and the Web.
“Consumers’ rapid adoption of mobile devices is fueling a transformation
in marketing that requires brands to think more holistic about
interactive channels and serving their consumers online,” said Tim Kopp,
ExactTarget’s chief marketing officer. “Forrester’s research provides
new insight into the fundamental shifts happening today and offers a
framework for creating an interactive marketing mix to differentiate a
brand and drive customer loyalty.”
In addition to sharing new findings from Forrester’s recent research,
VanBoskirk will also offer exclusive advice to help brands begin
transforming channel-specific programs like email marketing into
cross-channel campaigns by integrating Facebook, Twitter and mobile. Key
areas of discussion will include:
–
How the proliferation of mobile devices is fueling consumers’ demands
for cross-channel marketing;
–
Why interactive marketing is driving a new ‘customer obsession’ among
leading brands;
–
How brands can leverage best practices in email to become experts at
social media and mobile;
–
Why digital disruption is accelerating the need for marketers to
integrate emerging channels.
Marketers may register for the complimentary webinar here.
The exclusive webcast follows Forrester naming ExactTarget a “consistent
leader” in email marketing in “The Forrester Wave(TM): Email Marketing
Vendors, Q1 2012″ report. The report awarded ExactTarget’s current
product offering perfect scores for its usability, triggered messaging
capabilities, dynamic content, and ability to automate multichannel
analytics. To download The Forrester Wave: Email Marketing Vendors, Q1
2012″ report, visit
www.ExactTarget.com/EmailWave .
About ExactTarget ExactTarget is a leading global
provider of email marketing and cross-channel interactive marketing
software-as-a-service solutions that empower organizations of all sizes
to communicate with their customers through email, mobile, social media
and websites. ExactTarget’s powerful suite of integrated applications
enable marketers to plan, automate, deliver and optimize data-driven
interactive marketing and real-time communications to drive customer
engagement, increase sales and improve return on marketing investment.
For more information, visit
www.ExactTarget.com .
SOURCE: ExactTarget
ExactTarget
Mitch Frazier, 317-275-5034
MFrazier@ExactTarget.com
Copyright Business Wire 2012
