2. A merchant-branded mobile website for collecting opt-in email addresses
3. A random prize draw system for merchant-defined prizes
4. A mobile comment card feature for soliciting customer feedback
5. 20 custom QR codes linked to the merchant’s mobile website
A case study for ListBuilder at Prestons restaurant in Vancouver, BC, saw opt-in rates of 5% to 8% of guests per day. By communicating with personalized emails, Prestons expects to turn infrequent diners into regulars, and increase traffic at off-peak times. “Since Prestons launched ListBuilder, our opt-in email list has been growing at an unprecedented rate,” says Prestons’ General Manager, Stephen Billyard. “We are on-track to capture 3000 to 3500 email addresses per year, which will have a direct and measurable impact on our bottom line. ListBuilder has been a huge win for us.” The case study can be found at www.rewardloop.com.
Many merchants are using ListBuilder to take advantage of special discounts being offered by the US Postal Service. During a QR code promotion running July 1 – Aug 31, 2011, direct mail that includes a QR code is eligible for a discount.
About RewardLoop
RewardLoop provides card-less loyalty programs for the mobile era. The company’s patent-pending innovations enable a merchant of any size to simply and cost-efficiently identify their most profitable customers, and engage them in individualized, real-time customer loyalty relationships via their mobile devices. Visit: www.rewardloop.com
Article source: http://www.sunherald.com/2011/06/30/3237993/email-marketing-case-study-qr.html