Eddie Bauer Selects Merkle for Marketing Database Services

COLUMBIA, Md., May 01, 2012 (BUSINESS WIRE) –
Merkle (
www.merkleinc.com ),
a leading customer relationship marketing (CRM) firm and the nation’s
largest privately-held agency, announced it has been selected by Eddie
Bauer to manage the premium clothier’s CRM activities including
marketing database, Email Marketing, campaign management and analytics.
The relationship is illustrative of Merkle’s focus on serving the unique
needs of the specialty retail industry. The agency is the largest
provider of full-scale CRM solutions for the sector.

Merkle’s relationship with Eddie Bauer is multi-faceted, including the
build-out of the company’s connected CRM database, which integrates data
from multiple channels and media touchpoints. Merkle will also manage
catalog service bureau and campaign processing services for Eddie Bauer,
providing a full suite of advanced integration technology services
through its IntelliDRESS(R), IntelliMERGE(R) and IntelliBASE(R) solutions.

“As our multi-channel marketing efforts progress, we were looking for a
partner who could help Eddie Bauer integrate data from catalog, email
and other offline and digital interactions; and then use advanced
analytics to create insights that give us a 360-degree view of our
customers’ needs, preferences and value,” said Eddie Bauer senior vice
president of Marketing, Ecommerce and Creative, Adam Diamond. “We chose
Merkle because of the team’s deep expertise in the specialty retail
sector, and their ability to support Eddie Bauer’s move from a
campaign-oriented model to one that is customer-centric in its approach.
We are also impressed by Merkle’s ability to work as an integral part of
our multi-faceted CRM team, which consists of an in-house marketing
group, as well as other external partners.”

“We are proud to be one of Eddie Bauer’s key service providers,” said
Rod Ford, general manager for Merkle’s specialty retail practice. “It is
anchor brands like Eddie Bauer — with market prominence in every
channel, from brick and mortar to catalog to web and other digital media
— who benefit most from a truly integrated, customer-centric strategy.
It is our privilege to partner with them to deploy our specialty retail
connected CRM platform that will help them maximize relationships with
their most valuable customers.”

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that
sells sportswear, outerwear, gear and accessories for the active outdoor
lifestyle. The Eddie Bauer brand is a nationally recognized brand that
stands for high quality, innovation, style and customer service. Eddie
Bauer products are available at approximately 338 stores throughout the
United States and Canada, through catalog sales and online at
eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011
Customer Service Champion and is only one of 40 companies so named in
the U.S. Eddie Bauer employs part-time and full-time associates in the
United States and Canada, and is headquartered in Bellevue, Washington.

About Merkle

Merkle, a customer relationship marketing (CRM) firm, is the nation’s
largest privately-held agency. For more than 20 years, Fortune 1000
companies and leading nonprofit organizations have partnered with Merkle
to maximize the value of their customer portfolios. By combining a
complete range of marketing, technical, analytical and creative
disciplines, Merkle works with clients to design, execute and evaluate
connected CRM programs. With more than 1,600 employees, the privately
held corporation is headquartered near Baltimore in Columbia, Maryland
with additional offices in Boston; Chicago; Denver; Little Rock;
Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco;
Hagerstown, MD and Shanghai. For more information, contact Merkle at
1-877-9-Merkle or visit
www.merkleinc.com .

SOURCE: Merkle

        
        Merkle Inc. 
        Sarah Piccirilli, 443-542-4288 
        SPiccirilli@merkleinc.com
        

Copyright Business Wire 2012