Demand for digital marketing leads to increased jobs in the sector
Thursday 29th September 2011
Companies looking to take advantage of the marketing benefits of the various online platforms have continued to invest in promotions, which has led to a 20 per cent increase in marketing jobs in the UK.
According to marketing recruiter EMR, more than 94,000 new jobs have been created since 2007, which suggests that more companies are seeking to take advantage of B2B email marketing.
EMR said that the growth in jobs has been driven by the rising importance of social media, with one in three new posts encompassing digital marketing.
Managing director of EMR said: “Businesses are not only growing again, they are chasing growth again. Employers and employees alike are increasingly optimistic about the future.”
The report also claims that 64 per cent of marketers received a bonus of some sort last year.
Chief sales and marketing officer for marketing firm Constant Contact, Rick Jensen, said that social media, when used alongside email marketing strategies, can be an effective way of increasing the size of business lists.
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