B2B email marketing is ‘very useful’

Friday 15th Jun 2012

With the advent of social media many people assumed that more traditional methods such as B2B email marketing would fall by the wayside, but it continues to be very useful.

It is relatively inexpensive and boasts a measurable return on investment (ROI), which keeps it ahead things like direct mail and social channels.

Partner of My Media Management and howtomarketyourselfforsuccess.com Jennifer Stenhouse stated that while social media is great for growing business lists, opt-in email marketing is more useful.

Founder of Email Marketing Reports Mark Brownlow said the method provides great ROI and is also having a positive effect on other strategies.

Ms Stenhouse added that some people will want to read their emails on their mobile phones so it is important to research which approach your subscribers would prefer.

“The key to successful SEO (search engine optimisation) with Google these days is engagement, so a good strategy is to link your emails to social media platforms for greater impact,” she continued.

Read our feature on what makes email marketing the channel of choice to learn more

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Article source: http://directmarketing.thomsonlocal.com/News-Advice/News-Archive/Marketing-News/?storyId=84874

B2B email marketing is ‘very useful’ – Business Strata