Do you host webinars for your prospects and customers?
If so, are enough people attending them to your satisfaction?
Webinars are especially effective if you have a complex product to sell, or if trends are constantly changing in your industry. Webinars provide an excellent way to demonstrate your products and services and help you close sales.
One of the best ways to get prospects to attend your webinar is by sending an email invitation. Provided that you already have a mechanism in place to capture email addresses on your website you should have a list of email addresses of prospects and past customers who have shown a previous interest in your products and services.
So how to you create email marketing messages that will persuade people to attend your webinar? Here are 7 proven strategies on how to do just that.
- Highlight a great benefit in your subject line. Provide something of value that your prospects will receive by attending your webinar in the subject line. The title of your webinar could also work well here. If the speaker of your webinar is well known, letting your audience know that he or she is going to speak on a topic of interest may also compel your prospects to open your email.
- Put the title right at the top of your email letter. The title should be front and center so your reader will know exactly what this is about as soon as they open your email. The date and the time should also be at the top.
- Provide a sense of urgency to get people to sign up as soon as possible. Give your audience an incentive for signing up quickly. For example, provide a free 30 minute consultation for the first 15 people who sign up. Make sure that you state the offer as close to the top of your email letter as possible. People may not scroll that far down if you place it at the bottom. You can always restate the offer again towards the bottom.
- Highlight a problem your prospects may be having. Discuss your prospects problems then explain how attending your webinar will help solve them.
- Explain clearly what your prospects will learn at your webinar. Don’t be vague. Clearly state what your prospects will learn using bullets. Use strong language to emphasize your points such as: “5 proven strategies that….,” “How you can…” or 7 tips for….”
- Sell the credentials of your speaker. Let your readers know why your speaker is highly qualified to give your presentation. Be sure to list their qualifications, industry awards, background info, etc.
- Let them know that if they can’t attend that they can view a recording at a later date. Your prospects may not be able to attend your live webinar, but are genuinely interested in seeing your presentation. For those people who can’t attend, you should provide a recording of the webinar so that they can view it later at their convenience.
This article is an original contribution by Keith Smiley.
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