Monthly Archives: January 2012

Andrew Bonar Joins Emailvision as Worldwide Director of Deliverability

NEW YORK, January 31, 2012 /PRNewswire via COMTEX/ – Emailvision, the leading international software as a service (SaaS) company specializing in email, mobile and social marketing and customer intelligence, today announced that Andrew Bonar has joined the company as Worldwide … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Global Leader in Loyalty Management Selects Lyris to Propel Digital Marketing …

EMERYVILLE, Calif., Jan 31, 2012 (GlobeNewswire via COMTEX) – Lyris, Inc. /quotes/zigman/489814 LYRI +26.92% , the global digital marketing expert, today announced that Carlson Marketing, now operating as Aimia /quotes/zigman/41950 CA:AIM -0.16% , the world’s leading relationship marketing company, has … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Email Marketing Weekly Trends: It’s All About the Super Bowl

ShareThis Email PDF Print Elite Email Email marketing succeeds best when you have good relevant content, so pairing an email coupon with a big event like the Super Bowl can be a really effective tactic. Toronto, Ontario (PRWEB) January 31, … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Email Marketing vs. Marketing Automation: Which is Right For You?

One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation solutions. Many buyers see the two as synonymous, but in … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

GetResponse Email Marketing Offers Free Trial

30-day unlimited use of all features, including Inbox Preview, Email Intelligence and Contact Import. Wilmington, DE (PRWEB) January 30, 2012 GetResponse, the leading email marketing provider for the SMB sector and flagship product of online solutions provider Implix, today announced … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Direct marketing spend ‘on the rise’ – Business Strata

Direct marketing spend ‘on the rise’ Monday 30th Jan 2012 B2B email marketing will continue to grow throughout 2012 as it is a cheaper alternative to many other strategies including direct mail, it has been claimed. According to marketing director … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Email Segmentation 101

DATE: February 14, 2012 TIME: 3:00 PM Eastern Time LENGTH: 1/2 Hour REGISTER HERE » “Email Segmentation 101″ is a free, 30-minute webinar. The presenter is Carolyn Nye, email marketing manager for USAData, a consulting and technology firm. She is … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Email marketing secrets revealed

Published on Monday 30 January 2012 12:34 Bedford College is to host an evening lecture unravelling the secrets of email marketing. The event, jointly run by the British Computer Society and the college, will cover everything from planning your strategy … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

AdWords Email Capturing Feature: Aweber On How It’s Working For Them

Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Email marketing boosted by rise in cross-channel campaigns

Tweet The rise of cross-channel marketing helped to fuel growth in email, propelling the UK market for email marketing platforms and services to a value of £388 million in 2011. More… Article source: http://www.mycustomer.com/topic/marketing/email-marketing-boosted-rise-cross-channel-campaigns/136444

Posted in Uncategorized | Tagged | Leave a comment