Monthly Archives: June 2011

Happy Grasshopper’s Email Marketing System Wins Presidential Endorsement

ShareThis Email PDF Print Happy Grasshopper’s email marketing system is the easiest way for sales professionals to keep in touch. I was so intrigued with the format. I had not considered email an effective means of keeping in touch until … Continue reading

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Email Marketing Case Study: QR Codes in Physical World Generate Unprecedented …

2. A merchant-branded mobile website for collecting opt-in email addresses 3. A random prize draw system for merchant-defined prizes 4. A mobile comment card feature for soliciting customer feedback 5. 20 custom QR codes linked to the merchant’s mobile website … Continue reading

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Using targeting and segmentation for email marketing

Print Posted 30 June 2011 13:03pm by Tim Roe with 1 comment Tweet Targeting and segmentation methods for email marketing are becoming increasingly sophisticated and complex. If you are “in the business” it is easy to fall into the trap … Continue reading

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Madonna & Daughter Lola Debut New Material Girl Marketing Campaign Featuring …

    Focus: Madonna Daughter Lola Debut New Material Girl Marketing Campaign Featuring Kelly OsbourneMaterial Girl and Macy’s Launch Back-To-School Marketing Campaign By PR Newswire NEW YORK, June 29, 2011 /PRNewswire/ — MG Icon, the joint venture between Iconix Brand … Continue reading

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Responsys Launches Global New School Marketing-In-Action Tour

SAN BRUNO, CA, Jun 30, 2011 (MARKETWIRE via COMTEX) – Responsys, Inc. /quotes/zigman/4887515/quotes/nls/mktg MKTG +3.20% , the leading provider of email and cross-channel marketing solutions, today announced the launch of its global New School Marketing-In-Action Tour, a series of complimentary, … Continue reading

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15 Great Ways to Suck at Email Marketing

Rohin Guha 15 Great Ways to Lose Your Email Subscribers AM Affiliate: What Internet Marketers Can Learn from Anthony Weiner, Groupon’s Bad Day, + More Can Affiliate Marketing Save Dying Brands? Email remains one of the most essential and vibrant … Continue reading

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Using an in-house mailing list to properly target email newsletters

Email marketing is still one of the most reliable forms of communication for small business owners. According to StreamSend, enewsletters help build loyalty, credibility and trust between a firm and its consumers. However, a company must approach its marketing efforts … Continue reading

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Customer Lifecycle Email Campaigns See Better Engagement

Many consumers prefer email as their primary contact method with brands and companies regarding sales, promotions and new products. Companies that honor this request and strategically engage recipients at the right time have much to gain, according to findings from … Continue reading

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Valley restaurants solicit patron Tweets – ABC15.com (KNXV

SCOTTSDALE, AZ – Back in the day, if you wanted to leave feedback for a restaurant they’d have you fill out a comment card. But in the era of social media those days are long gone. Valley restaurants are using … Continue reading

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Net Atlantic Launches Survey Tool for Email Marketers

Salem, MA (PRWEB) June 29, 2011 Email marketing service provider Net Atlantic, Inc. today announced the launch of its new online survey tool, powered by SensorPro, an award-winning provider of enterprise-grade online survey solutions. The new integrated survey tool allows … Continue reading

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