Northshore DECA teams shine at international conference: Inglemoor finishes …

Inglemoor and Woodinville high school Distributive Educational Clubs of America (DECA) teams once again produced impressive results finishing second and fourth respectively at the 65 (ICDC) held April 24-27 in Anaheim, Calif.

More than 13,000 high school marketing and DECA students from the United States, Canada, Germany, Puerto Rico and Guam competed in the international competition. The six-day conference ended with the Grand Awards ceremony where recognition was given to the top ten winners in each of the 35 competition categories.

Northshore’s national results include:

First Place, Dan Briggs and James Takami, Inglemoor, Marketing Communications

Second Place, Shelby Heath and Geena Glen, Woodinville, Hospitality Tourism Team

 

Decision Making

Second Place, Kalei Munsell, Woodinville, Fashion Merchandising Promotion Plan

Second Place, Matthias Argenyi, Woodinville, Restaurant and Food Service Marketing

Third Place, Danny Schied, Woodinville, Entrepreneurship

Third Place, Marisa Lauck and Julia Bauman, Inglemoor, Business Law and Ethics

Third Place, Brian Cullinan and Ryan Johnson, Inglemoor, Buying Merchandising

Third Place, Kety Bloch, Inglemoor, Professional Selling

Third Place, Ben Baxter and Marc Lotorto, Inglemoor, Entrepreneurship Growing Your

 

Business

Fourth Place, Shane Buller and Kathleen Zhou, Inglemoor, Professional Selling

Fourth Place, Bailey Cullinan and Elodie Li, Inglemoor, Hospitality Services

Fourth Place, Jeffrey Ni and Kevin Bi, Inglemoor, Sports Entertainment

Fourth Place, Lori Vermurlen, Inglemoor, Automotive Services

Fourth Place, Chris Brummer, Inglemoor, Quick Serve Restaurant

Fourth Place, JD White, Inglemoor, Restaurant Food Services

Fourth Place, Aileen Chang and Lilian Liang, Inglemoor, Advertising Campaign

Fourth Place, Megan Rigby, Inglemoor, Entrepreneurship Franchise

Fourth Place, Lauren Vandivort, Inglemoor, Professional Selling

 

Students placing in the top 20 and as finalists include Melanie Logan, Woodinville, Hospitality Professional Selling; Briegan Sims, Woodinville, Hospitality and Professional Selling; Melanie Logan, Woodinville, Hospitality Professional Selling; Madelyn Cline, Sophie Fleuret and Emily Chambers, Woodinville, Advertising Campaign; Micah Rubart, Woodinville, Quick Service Restaurant Marketing; Riley Poole, Inglemoor, Buying and Merchandising Operations Research; Jim Bishop, Inglemoor, International Business Plan; Alex Fuller, Inglemoor, International Business Plan; Jonathan Meiusi and Emily Carpenter, Inglemoor, Hospitality; Madison Brock and Dan Holt, Inglemoor, Travel and Tourism; and Janie Reid and Jade Wy, Inglemoor, Travel and Tourism.

Students recognized on stage for personal efforts include Nick Hering, Inglemoor, Professional Selling; Camellia Clark, Inglemoor, Food Marketing; Ali Darvish, Inglemoor, Hotel  Lodging; Emmy Billmaier and Chloe Callahan, Woodinville, Hospitality Tourism Decision Making; Tyler Matheson and Noah An, Woodinville, Top Test Score; and Jacob Hoogerwerf, Woodinville, Top Role Play.

DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

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Article source: http://www.bothell-reporter.com/community/207938591.html

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Local Business Leaders Complete Public School Projects, Graduate From …

Thirty-nine of the city’s emerging leaders capped off 10 months of skill-building, leadership education and community project implementation today at the Chattanooga Area Chamber of Commerce’s annual Community Leadership Luncheon.

Chattanooga Mayor Andy Berke delivered the keynote address at the event, which took place at the Chattanooga Convention Center between 11:30 a.

m. and 1 p.m. Grouped into five teams, the 2012-2013 Leadership Chattanooga Class recently completed volunteer projects at local public schools, which were summarized in a video during the luncheon.

The five schools which partnered with Leadership Chattanooga groups were Bess T. Shepherd Elementary, Dalewood Middle, East Side Elementary, Hillcrest Elementary and Orchard Knob Middle. Projects ranged from establishing mentoring programs and parental support space to connecting business resources with school needs.

About the 2012-2013 Teams and Projects

Bess T. Shepherd Elementary School Team

With the goal of helping students prepare for the future, the seven-member Bess T. Shepherd team launched a new Leadership Academy at Bess T. Shepherd Elementary to teach basic leadership principles to children in the third through fifth grades throughout the school year.

Composed of 36 participants selected by the faculty, the Leadership Academy brought students together on a weekly basis to learn everyday applications for the leadership skills they explored through the program. In addition to these regularly scheduled gatherings, students also participated in a variety of extracurricular opportunities out in the community.

Among those was a service day, where participants completed various school beautification and improvement projects. Students also participated in a field trip to First Tennessee, where they learned about financial literacy, and to Woople, LLC, where they filmed videos about the meaning of leadership from their own perspectives. The extracurricular activities culminated at the end of the year with Leadership Day, where local business leaders delivered presentations about their roles in the community and Leadership Academy participants shared their accomplishments throughout the year with the entire school.

“We were fortunate to work with a really wonderful school that had a very clear vision of what they wanted to accomplish through our partnership,” said Jeremy Henderson, a Bess T. Shepherd team member and graphic designer for the Chattanooga Chamber. “Collaborating with the faculty to develop curriculum and plan field trips for Leadership Academy was an incredible experience for our team.”

Members of the Bess T. Shepherd team include Camille Daniel of First Tennessee; Beth Harrell of Real Estate Partners Chattanooga, LLC; Jeremy Henderson of the Chattanooga Area Chamber of Commerce; Robert Hicks of Alstom Power, Inc.; Kristin Leffew of Kenco Group; David Martin of La Paz Chattanooga; Ryan Rose of Volkswagen Chattanooga and Gideon Thomas of Partnership for Families, Children and Adults.

Dalewood Middle School Team

Members of the “Equipping Leaders” team at Dalewood Middle School developed working relationships between local companies and Dalewood faculty and staff to meet a range of important resource needs.

As a result of the team’s outreach, area businesses contributed more than $6,000 in supplies and monetary donations to the school. Among those contributions were more than $1,000 in science lab equipment, 118 uniforms for students in need and a full stock of items for the school’s TCAP testing supply and snack closet, as well as a full year of funding for a male and female Student of the Month initiative.

“The most crucial aspect of our work was establishing connections between local businesses and the school so progress continues beyond the life of our project,” said Joel Henderson, an Equipping Leaders team member and vice president of public affairs for North American Credit Services. “Sustainability was our overarching goal, and we hope to see those relationships continue to proliferate.”

Beyond acquiring financial assistance, the Equipping Leaders team worked with UTC to support Dalewood’s grant writing process and also supported the school’s marketing efforts by providing administrators with a package of media outreach tools. In addition, the group secured a commitment from TVA to start a school Robotics Club. They also worked with TVA to submit Dalewood Middle’s application to Partners in Education (PIE), which would make the school eligible for computer donations, financial contributions and employee involvement from TVA.

Dalewood Middle School Team members include Patrick Bobo of Lamp Post Group and sponsored by the City of Chattanooga; Pam Fleenor of Duncan Hatcher; Adam Green of Nooga.com; Joel Henderson of North American Credit Services; Peterson Hostetler of Morgan Stanley Smith Barney; Phillip Johnson of UTC; Florence Lindo of Unum and Annette Moore of TVA.

East Side Elementary School Team

The East Side Elementary group developed three opportunities to broaden students’ career horizons and motivate them to start working toward the future today. Those projects included establishing a mentorship program, organizing a field trip to Chattanooga State Community College and hosting a career fair for students.

With mentoring at the heart of their strategy, the team brought a core group of students’ potential into focus by establishing individual relationships with them. Each member regularly met with a dedicated group of students to engage in activities ranging from reading books in the library to playing basketball.

Because most students at East Side Elementary have few, if any, opportunities to tour a college at such young ages, the team partnered with Chattanooga State to organize an onsite visit that would spark their enthusiasm for potential careers.

“As we showed students around Chattanooga State’s media center, their eyes lit up once they realized a career in a profession like broadcasting could one day become their reality,” said Lisa Crawford, an East Side Elementary team member and day meeting manager for The Chattanoogan Hotel. “It was incredibly rewarding to witness.”

Once students learned about the many fields of study offered in college, the East Side Elementary team organized a career fair to capitalize on their momentum and build upon students’ newfound career interests. Professionals in fields everywhere from engineering to entrepreneurship were on hand to provide firsthand perspectives to East Side students during the event.

East Side Elementary School team members include Lisa Crawford of The Chattanoogan Hotel; Josh Davis of PA Group and sponsored by InfoSystems, Inc.; David DiBiase of EPB; Mike Dumitru of Miller Martin, PLLC; Lucy Gates of Decosimo; Lacey Heftka of Center for Oral Facial Surgery; Elaine Manieri of BlueCross BlueShield of Tennessee and Jack Silberman of JMD Group, LLC.

Hillcrest Elementary School Team

Members of the Hillcrest Elementary School “Project H.E.L.P.” team inspired students to reach their potential by giving them a sense of community support.

H.E.L.P., which stands for Hillcrest Elementary Leadership Partners, is a sustainable mentoring program launched to provide positive role models to children in difficult circumstances. School faculty selected the participants, who met weekly with Leadership Partners throughout the year. During these face-to-face sessions, mentors and mentees engaged in discussions about academic and behavioral issues with the goal of learning to apply positive examples to challenging situations.

“Our goal was to change young lives one child at a time,” said Heather Burrell, a Project H.E.L.P. team member and director of administration for Mike Collins Associates, Inc. “Hearing about the positive results Hillcrest teachers have experienced in the classroom is very rewarding, and we believe these outcomes speak to the transformative value of connecting role models with children.”

To ensure the program continues, the Project H.E.L.P. team has already secured commitments from local professionals to serve as mentors next year. In addition to establishing this network, the group also hosted a Career Day for the entire fifth grade class to connect students with more professionals in the community. Team members also raised funds to repair damaged playground equipment at Hillcrest – another important gesture of support from the business community.

Hillcrest Elementary School Team members include Heather Burrell of MCA; Angela Burris of Ferrara Candy Company; Ashley Evans of the AIM Center; Fred Flint of BlueCross BlueShield of Tennessee; Yousef Hamadeh of Chambliss, Bahner Stophel; Liz Hobbs of Chattem and Barry Jennison of Chattanooga State Community College.

Orchard Knob Middle School Team

In response to feedback from Orchard Knob Middle School (OKMS) administrators, the “Family Partnership” team developed a sustainable model for a joint Parent Classroom and Dress Code Closet based on the school’s goal to increase parental involvement and ensure dress code compliance. A dual-function space is now open on campus to meet those needs.

With a project emphasis on community support, the Family Partnership team connected with local partners to host clothing drives and collect donated supplies for the construction, cleaning and furnishing of the Parent Classroom. Other supporters provided educational materials and coupons to stock Orchard Knob’s Parent Classroom, ensuring they have as many resources at their disposal as possible.

Community support for the initiative increased aggressively throughout the project, with total funds and in-kind donations reaching approximately $6,000 by the end of the school year. In some instances, individual donors contributed amounts of $1,000 at a time.

“Principal [Crystal] Sorrells laid out solid ideas for the changes she wanted to make at OKMS,” said Talley Clower, a Family Partnership team member and business banking sales manager for Regions Bank. “It has been an honor and privilege working with her and her colleagues to achieve part of her vision for this school.”

Orchard Knob Middle School Team members include Tod Cain of Siskin Hospital for Physical Rehabilitation; Talley Clower of Regions Bank and sponsored by Cohutta Banking Company; Lyndsi Lane of the Chattanooga Times Free Press; Amy Lowdermilk of OneConsulting, LLC; Brent McLean of Memorial Mission Surgery Center; Neil Pratt of Accent Construction Management; Billie Rose of the Junior League of Chattanooga and Janie Sok of Reliable Building Solutions.

Article source: http://www.chattanoogan.com/2013/5/18/251530/Local-Business-Leaders-Complete-Public.aspx

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Email Marketing Campaigns and Social Connections

Email Marketing Campaigns and Social Connections image email marketing 11With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today.

There is a tremendous amount of relevancy in business today and there are parts of a branding strategy that can be enhanced tremendously by connecting the social aspect to the communication strategy. For businesses that make the most use out of both the social media and Email communications, the end result and the measure of what they will be able to accomplish can potentially be astronomical. It is critical to think in terms of providing social capability to communication strategies.

Taking a look at a business’s Email strategy

You need to examine your Email strategy so that you can identify issues, if there are any, such as inconsistencies in the social aspect of your campaign and whether it is being used effectively. Your objective should not be to make sure that the social aspect connects with the communication aspect. That should already be a given. Your goal should be to ensure that effective sharing of your content and strong communication are actually successfully happening.

There are several different ways in which the social and the communicative can come together.

Engagement with the audience is key: It is important to look at your brand and identify if your pages provide a button at the bottom to allow the audience to connect with social media. If your connection offerings are done in this manner, the potential for your audience to engage with you and your brand will be quite limited.

Using a call-to-action: The call-to-action is an effective way to get your audience to communicate with you through social media. If they are at the point of reaching out to you after you have provided them with compelling and valuable information and then have given them a great way to connect with you, you will be on your way to building a relationship with them. The call-to-action is effective because you are very specific about what you want your audience to do in order to connect with you and your business. You are most likely going to achieve better results than you would if you gave them too many broad choices with which to connect with you.

Providing content that has immediate social capabilities: There are ways that you can share your content directly and then, in turn, receive instantaneous responses from your audience. You can also share the content of your Email, which can then be shared by your audience members.

Communications that focus on the social aspect: Some businesses have set up their communications capabilities so that they have a strong connection to their social media connections. In such a case, the business owner should make sure to communicate what the audience can gain by engaging directly with the business on the social channel(s). One of the very positive results of this is that the audience can absorb many different types of information through the various social media channels. This will give them much more exposure and acquaintanceship with the brand and the company. A positive, effective aspect for the business owner is that he or she can actually gather statistics that will tell which brands and which social media channels are drawing the attention of the particular audience member.

Social relevance: The brand’s social relevance is a critical factor for the business owner. Once you have gotten your audience to opt-in to whatever you want them to choose, you will start to notice the benefits of that connection. It is a way to communicate deeply with your audience and it will really strengthen your relationship and bring you to the next level.

Conclusion

Email marketing campaigns are extremely important to the success of your business. When they are linked to social media strategies, you have a winning combination that is unbeatable. It is important that you do everything possible to build lasting, meaningful, relevant relationships that will stand the test of time and that will be of mutual benefit for a very long time. An Email campaign and a social media marketing strategy are both effective on their own; however, they are much more powerful when they join forces. The two together will allow you to gather information that is valuable to your business in the most effective way possible.

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This article originally appeared on CompuKol Connection » Blog and has been republished with permission.

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Article source: http://www.business2community.com/email-marketing/email-marketing-campaigns-and-social-connections-0497888

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Ironwood Ridge High School teacher officially charged for sexual misconduct …

Robert Brush

Robert Brush




Posted: Friday, May 17, 2013 9:48 am
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Updated: 9:57 am, Fri May 17, 2013.


Ironwood Ridge High School teacher officially charged for sexual misconduct with a minor

Explorer Newspaper

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In March, the Oro Valley Police Department School Resource Officers Unit began an investigation involving a possible inappropriate relationship between a high school teacher at Ironwood Ridge High School and a female student.


The investigation was launched immediately once officers became aware of the incident involving Robert Richard Brush, a marketing teacher at Ironwood Ridge High School; however, there was insufficient evidence at that time to make an arrest.

On May 16, the Oro Valley Police Department Criminal Investigations Unit received additional information on Brush that they were able to substantiate and gather enough evidence to affect an arrest. Brush, a 31 year-old male, has been charged with one count of sexual misconduct with a minor (felony 2) and was booked into the Pima County Adult Detention Center.

This investigation is ongoing, and Oro Valley Police is working in conjunction with Amphitheater School District. If anyone has any additional information that may assist with the investigation, please contact the Oro Valley Police Department at 229-4900 or 88-crime.

© 2013 The Explorer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Article source: http://explorernews.com/news/article_aa2fcefc-bf11-11e2-a1ed-0019bb2963f4.html

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Maybe money can buy satisfaction, if not happiness

Last spring, world leaders gathered at the United Nations to discuss a pressing international matter: the happiness of the world.

The UN Conference on Happiness marked the first time the international community sat down to discuss something as seemingly squishy and subjective as how to make the world a cheerier place – following efforts by France and Britain, among others, to create new metrics to rate a nation’s success not according to gross domestic product but by citizens’ subjective well-being.

“Happiness studies” has been a trendy field for more than a decade, both in academe and on the bestseller lists. But since the fiscal collapse of 2008, it seems the focus has shifted from the social psychology of satisfaction to the harder facts of dollars and sensibility.

In 2013, as we continue to debate politically whether dour austerity or upbeat stimulus is the better economic remedy, number-crunchers are trying to answer the question posed by a thousand novels and at least one Baz Luhrmann 3-D spectacle: Can money buy happiness?

New academic journals have been devoted to happiness economics and a raft of books and studies are published each year. The most recent study, published by prominent economists Betsey Stevenson and Justin Wolfers a few weeks ago, made headlines: It claimed to overturn decades of research by finding that money does indeed produce happiness, and at every income level.

Meanwhile, a new book by Canadian academic Elizabeth Dunn and Harvard Business School marketing professor Michael Norton suggests that researchers may have been asking the wrong question: Perhaps it is not how much money people have that makes us happy, but how we choose to spend it.

Like the current one, the original boom in happiness-economics research came at a time when a long period of prosperity was sliding into a slump, in the 1970s. Before that, “happiness used to be a province of psychology,” says Trent University professor Mak Arvin, who launched the International Journal of Happiness and Development in 2012.

The foundational work came from American economist Richard Easterlin, who observed that the great postwar growth in wealth in the United States and Japan had not made the countries correspondingly happier.

He and other researchers theorized that this was due to what they called the “hedonic treadmill” – that is, we get used to nice things, and then they stop making us happy. A big promotion may boost your spirits next week, but by next November, it will simply be the daily grind.

Perhaps our relative wealth – how much money we have compared with the Joneses – is more important than our absolute wealth.

Since then, this “Easterlin Paradox” has been refined to suggest that once you reach a certain threshold – around $75,000, according to recent studies – increased wealth does not increase happiness. A new BMW won’t make your heart sing if you already have a half-dozen Ferraris in the garage.

The popularity of that model might have been due not only to the data, but to the way it chimed with the anti-materialistic ethos of the time, as an indictment of mindless consumerism. Indeed, it still has an innate appeal, especially to anyone who is not as rich as we’d like to be.

Over the years, however, numerous economists have challenged the theory. Most recently, Profs. Stevenson and Wolfers have come forward to state boldly that the Easterlin Paradox simply does not exist.

Building on research begun in 2008, they looked at multiple data sets, analyzing Gallup polls, the World Values survey, the Pew Global Attitudes survey and other sources that asked people to rate their life satisfaction.

Charted against income, the results were clear: Rich people in every country were happier than the poor. Rich countries were happier than poor countries.

In the United States, for example, just 35 per cent of respondents earning less than $10,000 a year said they were “very satisfied” with their life, compared with 60 per cent of those earning $100,000 to $150,000. (For the record, all eight of the respondents earning more than half a million dollars said they were happy.)

Article source: http://www.theglobeandmail.com/life/maybe-money-can-buy-satisfaction-if-not-happiness/article12005553/

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Local Artist Anthony Pego Creates Art Scavenger Hunt



Posted May 17, 2013 by Kerry Myers


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Oklahoma City artist Anthony Pego is not new to the scene, but a lot of his ideas have been. Pego’s primary focus is making  jewelry, and now he wants you to hunt for it.

Pego has placed five pieces of artwork around the Oklahoma City metro area. They are obscure locations, and it may be somewhere you walk or drive past every day. The people who are placing these pieces have posted GPS coordinates and a location on Instagram, like a modern day geotagging game. Keep your eye on social media for clues.

Pego has attached a handmade necklace to the back of each piece of artwork with a note; “Congratulations, this is yours”. His mission is to share his artwork and jewelry by people just stumbling upon, or searching for, rather than purchasing it in store. The note on the back of the artwork asks that you share your findings through social media.

Pego has taken this old school marketing approach and made it modern and interactive. Start hunting!




 


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Article source: http://newsok.com/local-artist-anthony-pego-creates-art-scavenger-hunt/article/3823115

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Teacher charged with sexual misconduct with a student was investigated in March

Police and Crime

Police and Crime




Posted: Friday, May 17, 2013 4:02 pm
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Updated: 4:23 pm, Fri May 17, 2013.


Teacher charged with sexual misconduct with a student was investigated in March

Thelma Grimes/Explorer Newspaper

Explorer News

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After allegations surfaced in March about an Ironwood Ridge High School marketing teacher having sex with a student, the Amphitheater School District placed him on administrative leave for five days.


After nothing came of the rumors, Robert Brush, 30, was returned to his position.

Kara Riley, a spokeswoman for the Oro Valley Police Department, said there was not enough evidence to charge Brush in March.

In a statement from the Amphitheater School District on Friday, as soon as allegations came out, the district placed Brush on administrative leave.

“In March of this year, school and district staff reported related rumors to law enforcement and placed Mr. Bush on administrative leave pending an investigation at that time,” said the statement provided by Mindy Blake, spokeswoman for the Amphitheater School District. “The district fully cooperated with the ensuing police investigation and also conducted its own internal investigation, but neither investigation substantiated the rumors then circulating.”

However on Monday, Riley said new information surfaced, giving the police department probably cause to reopen the case.

Brush was escorted from the school in handcuffs on Friday, being charged with sexual misconduct with a female student, a Class Two Felony.

With the investigation being in its early stages, Riley said the department could not provide any more details into the investigation.

Blake said as the district does with all employees, a thorough investigation on Brush was conducted before he was hired in August 2012.

According to the statement, the district received positive references from his prior employers, and he qualified for a valid fingerprint clearance card from the Arizona Department of Public Safety.

“Mr. Bush’s alleged conduct should not reflect negatively upon the integrity of the nearly 900 other teachers in our district who spend every day demonstrating their commitment to serving the education needs of students in our community,” said Tadd Jaeger, Associate of the Superintendent. “The conduct alleged here reflects an inherent defect in the morality and character of an individual that shocks, offends, and saddens the rest of us.”

Brush remains on administrative leave from district.

Brush is the second teacher from Ironwood Ridge to be charged with having sex with a student in less than a year. In 2012, Melissa Dalton was charged with having sex male students. Charges she later pleaded guilty to.

© 2013 The Explorer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Article source: http://explorernews.com/news/article_e659cc1e-bf45-11e2-bec3-0019bb2963f4.html

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Neteffekt launches a rebranded email marketing solution

Birmingham based web app developers Neteffekt have launched a rebrand of their email marketing solution for agencies following 2 years of rapid growth.

‘Instiller’ is the only email marketing solution designed specifically for agencies. Since its launch in 2004, Instiller has fast become the preferred choice of leading agencies worldwide, which use it to send over 100 million emails each month for clients including Premier Inn, Virgin Media, HMV, Iceland, Harrods, HSBC and Barclaycard.

Instiller went live on 1st May 2013 following the appointment of digital agency and brand specialists IE Design Consultancy. IE named Instiller, created the new brand identity and are currently building a lead generation website.

Adi Toal, Managing Director at Neteffekt said:

“We’re really excited about the rebrand. A lot of thought has gone into the project, the team loves it and we’re all 100% behind it.”

“Since 2004 we’ve been white label and that meant nobody had heard of the us. That needed to change and now we feel like Instiller has given us a way to do exactly that!”

Ollie Leggett, Managing Director of IE Design Consultancy said:

“The Neteffekt team really know their business and understand what they stand for. That clarity, combined with their high expectations, made the process of naming and branding a real pleasure. Everybody’s delighted with the outcome: the quality and integrity of the brand now perfectly matches that of the service and the team.”

Notes to Editors:

Instiller is the only email marketing solution designed specifically for agencies.

The solution is white label as standard and enables agencies to manage all of their clients in one professional easy to use application that’s feature-rich, branded and can be individually customised for each client.

With clients in the UK, US, Europe and South Africa Instiller is responsible for delivering more than 100 million emails each month and has proved to be a very robust, secure and reliable solution for the agencies that depend upon it.

Contact:

www.instiller.co.uk

0870 41 777 41

@instillerESP

Published on: 9:32AM on 9th May 2013

Article source: http://econsultancy.com/us/press-releases/7198-neteffekt-launches-a-rebranded-email-marketing-solution

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SalesNexus Announces Email Marketing Enhancements to Its Customer …

SalesNexus today released a complete redesign of its comprehensive email marketing solution within a full-featured sales CRM system.

Houston, Texas (PRWEB) May 16, 2013

SalesNexus, today announced the release of the newest, Release 3, of its Customer Relationship Management and Email Marketing solution for sales teams.

Today, SalesNexus released a complete redesign of its comprehensive email marketing system. Release 3 of SalesNexus includes several improvements designed to make getting started with email marketing easier for sales people with little to no email marketing experience.

Additional enhancements include:

  •     Detailed Campaign Analytics in graph and list form
  •     Easy ability to use the Email Campaign Analytics for follow up marketing and sales
  •     Improved, faster download of contact lists from LeadFerret.com
  •     Improved Email Template design tools
  •     Easy ability to embed trackable links to documents (PDF, Word, Excel and more) in emails
  •     Improved ability to quickly make changes to existing campaigns as you see the results

“Our solution enables a completely new way to identify qualified sales prospects. When you send a few emails to a list of leads, you know which ones are most interested by who opens and clicks those emails. Sales people can the focus their sales calls on those most qualified prospects,” said Craig Klein, CEO and founder of SalesNexus. “Our typical user is a sales person, sales manager or business owner, not an experienced marketer. That’s why we’ve focused on making Release 3 as easy as possible for newbies to get started with.”

SalesNexus, in partnership with LeadFerret.com, provides every user with 500 business contacts, including email addresses, every month, at no additional charge. SalesNexus enables any contact, from LeadFerret, current customers, Outlook contacts or leads from the website, to receive on-going email messages completely automatically.

“In early 2013, our ‘The Magic 5 of Content Based Email Marketing that Drives Sales’ webinar series showed how to develop highly qualified sales prospects using email marketing focus on informational content. Now Release 3 makes it easy for anyone to get started,” said Klein.

Release 3 is available now as a 30-day free trial on the SalesNexus website. During the 30-day trial, users can also access their 500 LeadFerret contacts.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/5/prweb10737202.htm

Article source: http://www.timesunion.com/business/press-releases/article/SalesNexus-Announces-Email-Marketing-Enhancements-4521014.php

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Yikes! When Mistakes Happen in Your Email Marketing…

Yikes! When Mistakes Happen in Your Email Marketing image iStock 000021713236XSmall 300x199Mistakes happen. We’ve all been there, we’re only human right? When it comes to email marketing everyone, including the big guys, has a slip up every now and then. When this happens don’t panic!

Here are 4 steps to help your biz minimize the damage of an email mistake:

1. Assess – Before you do anything take a moment to see what the impact of the email mistake is. Ask yourself these questions before you act:

How many people received the email? What is the open/click-through rate? – It’s possible that you caught the error early and can send out a follow-up with minimal impact.

How big is the mistake? And how will it impact your business? – A minor typo, misspelling or coding error probably won’t impact you much, other than some embarrassment and a few people pointing out the error. In this case, sending out a follow-up could irritate your readers. On the other hand, a pricing error or the wrong date for an event could have a major impact on your biz so sending out a follow-up email is a must.

2. Response – Once you’ve assessed the situation it’s time to figure out how to respond.
Keep these tips in mind if you need to send a follow-up email:

  • Be Quick – A quick follow-up can catch people before they see the first email
  • Be Clear – Subject/pre-header should be clear about the purpose
  • Apologize – Own up to the mistake, say you’re sorry for any error
  • Voice – Use an appropriate voice in the apology, but humor can be good thing, if applicable
  • Use Social Media – Consider acknowledging the error on social media to be transparent and help alleviate customer support issues.

You can also try to correct the email mistake, depending on where it occured in your email. If you’ve made an error in the subject line, in a link or in the content, these tips can help you correct it, even if you’ve already sent the email.

  • Subject Line – In follow-ups use the words Correction, Oops, or We Apologize in the subject line so your recipients know why they received another email. Also think about using the pre-header for the correction information
  • Link – Links can often be corrected if you use an ESP (email service provider). If you have a URL spelled incorrectly in the copy, it can’t be changed, but the underlying link can. Then those who click will go to the right page. Since your reporting will tell you how many clicks you have, and which links were clicked, consider mailing only to those who clicked the bad link, rather than your whole list.
  • Content – Images can be refreshed in most ESPs. If you’ve made a typo, or the mistake is not business impacting, you may be able to let sleeping dogs lie. If you’ve mailed to the wrong list, or have the wrong offer in the email, send an apology email with the correct info like in the example below from stelladot.

    Yikes! When Mistakes Happen in Your Email Marketing image Screen Shot 2013 05 07 at 5.36.12 PM

    Stella Dot’s awesome email correction.

3. Measure the Impact – Once you’ve mapped out your plan and taken action, or not, check out how things went. The reporting from your emails will give you insight into how your readers responded to the mistake:

  • Track your opens and clicks – Do you have a normal open rate for your emails? Did it change due to the error? Oops emails can often receive very high open rates.
  • Check the unsubscribe rate – Hopefully everything you’ve done has kept it low, but keep an eye on it.
  • Compare original and follow-up emails and see how the stats compare.

4. The Future – How can you avoid this in the future? Proofread, proofread, proofread. If you’re the only one looking at your emails, enlist help from someone else. Always send a test email and most importantly, look at it. Read it to make sure the copy makes sense, that you see the right images, and click all your links.
Try some of these content tactics:

  • Use auto-correct and spell check to discover grammar issues, but nothing beats a good old fashion proofread
  • Print out your emails and check for errors
  • Read each word out loud
  • For more ideas, check out Grammar Girls’ 10 Tips to Banish Typos

Everyone makes mistakes; the important thing is to learn from them. And you never know, a typo could be a boon to your biz! As Joan Collins once said “Show me a person who has never made a mistake and I’ll show you someone who has never achieved much.”

Have you accidentally sent out an email with a mistake? What did you do to fix it?

This article originally appeared on Skadeedle and has been republished with permission.

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Article source: http://www.business2community.com/email-marketing/yikes-when-mistakes-happen-in-your-email-marketing-0490831

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